logopackaging

utz top

I wanted to redesign potato chip packaging to make the product last longer, so I used a resealable pouch that stands on it’s own that keeps the chips fresh and gives makes the product more visible on the shelf. The Utz logo is so iconic that I decided to just clean it up and make a few alterations.

 

logopackaging

The logo is almost the same as before, but I did fix the girl’s neck and arm to be more realistic, and evening out the opening of the bag which before was all over the place. I also added the button on her dress which is present on the mascot and toys of the girl but was not on the logo before.

utz_logos

 

logopackaging

The bag follows a similar design as before with the U shape being mimicked around the bag. I also made it look more homemade and old-school by making the background an off white, antique feel as well as adding the die-cut top of the bag to look like the bag in the logo.

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utz_back

 

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utz_ripples

 

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