Raisin’ Heck is a clothing brand geared towards young boys (age around 4-13) that allows them to see themselves as cool and tough, and adults to see it as a cute, mischievous brand.
The brand revolves around the Heck family slogan “Raisin’ Heck,” which started when my grandparents raised 7 children (6 boys), but the person that it could define would be my cousin Gavin. He is 8 years old and has been causing mischief for years now so he fits the brand perfectly. He causes trouble, but in a cute way in the eyes of adults.
The logo is ment to be rebellious looking in that the letters are all over the place and the K is even backwards. It also gives it a bit of a childish feel to it.