This project was assigned to take the website Lumosity and create an ad campaign for a specific audience that would use their games. My audience is athletes and sports fans in general, so the campaign revolves around pro athlete clients of Lumosity who say what the website has done for them to make them better at their sport. The campaign entails 3 magazine ads, a mobile ad, and an out of home ad which is a booth that can be outside of a stadium during a sporting event.
The magazine ads are designed for different sports and different markets. They can be put in different magazines based on who is featured in the ad. For example the one with LeBron James could go in a basketball magazine or Sports Illustrated, and the David Beckham ad could go in a sports magazine or celebrity magazine because of his notoriety.